Kathy Ireland Fall Flooring Days Kicking Off

Dalton, GA, August 29, 2007–“Fall Flooring Days,” the fifth annual Kathy Ireland promotion from Shaw, will begin on August 31 and run through October 15.

All Shaw Kathy Ireland flooring brands including carpet, ceramic, laminate, hardwood and area rugs will be a part of the promotion.

Shaw will provide national marketing support. In addition, dealers can also gain more support through the website www.shawadsource.com. There, dealers can create customized newspaper advertisements, radio scripts, pricing tags and direct mail cards. Dealers will receive in-store promotional materials including an easel stand, pricing tags and tent cards.

The promotion will feature incentives for both retail salespeople and customers. Once the customer enters the dealer showroom, the purchase of Kathy Ireland flooring is made simple with a credit promotion of a 0 percent rate for 18 months with no payment and no interest, a promotion that last year produced strong sales.

The promotion is only available to Shaw Flooring Alliance Dealers.