Armstrong Begins Ad Campaign for Wood, Laminate

Lancaster, PA, May 28, 2009–Armstrong is beginning a national consumer advertising campaign for its wood and laminate flooring.

New 15-second TV spots feature different humorous life tests – a skateboarding bulldog, a soda drinking bear and a high-speed car chase – and are targeted to women 25-54.
 
The commercials will run on Home and Garden Television (HGTV), The Learning Channel (TLC), Food Network, Do It Yourself (DIY), Style and Arts &Entertainment (A&E).
 
A new print campaign is appearing in issues of Better Homes and Gardens, Martha Stewart Living, Southern Living and others.