AHF’s Armstrong Roadshow Begins Today

Mountville, PA, October 13, 2026—Beginning today, AHF Products is hitting the road with a series of five events to celebrate the return of Armstrong Flooring at select distributor locations across the country. 

The first stop on the roadshow is happening today at Floorstar Sales, just outside Chicago. The roadshow will go on to make two stops with UCX, one with Adleta, and one with W.C. Tingle Company.

The roadshow, which runs through October 29, will introduce retail customers to the brand’s new flooring assortments, flexible merchandising system and expanded consumer marketing support. The Armstrong Flooring brand includes resilient, ceramic and hardwood (both solid and engineered).

The Armstrong brand is 116 years old and most of what its products are made in the U.S., across its 11 U.S. factories. AHF has one engineered hardwood factory in Cambodia. 

Listen to CEO Brent Emore discuss the roadshow with FloorDaily.