Mohawk’s 2027 Roadshow Kicks Off January 6 in Dallas

Calhoun, GA, October 8, 2026—Mohawk Momentum Roadshow is returning for its seventh year, kicking off January 6, 2027 in Dallas. 

The five-city tour will bring Listen. Adapt. Win with Mohawk to life through product innovations, targeted education and practical business solutions designed to help specialty flooring retailers compete and grow in their local markets.

“Building on our Listen. Adapt. Win. strategy featured at Edge Summit in December, Mohawk Momentum Roadshow will bring the same consumer-centric thinking to retail partners across the country,” said Jeff Meadows, Mohawk’s chief commercial officer and president of residential sales and marketing. “We are deeply committed to understanding today’s consumer—how they shop, what influences their decisions and what they expect from the flooring experience. During the Roadshow, retailers will see how we are turning those insights into products, programs and tools they can use to engage more effectively with consumers, stay relevant and win more business.”

That consumer focus carries into the Roadshow’s focused education lineup. A consumer insights session will show retailers how to strengthen conversations, improve the shopping journey and expand their business. 

Those concepts also take shape on the show floor, where product presentations and merchandising will demonstrate how consumer needs and preferences translate into flooring choices.

Mohawk Momentum Roadshow 2027 will host retailers at the following stops:

• Dallas: Jan. 6–7, Embassy Suites by Hilton

• Washington, D.C.: Jan. 13–14, MGM Grand

• Chicago: Jan. 20–21, Sheraton Grand

• Huntington Beach: Jan. 27–28, The Waterfront Beach Resort

• Surfaces: Feb. 2–4, Mandalay Bay

Registration for Mohawk Momentum Roadshow 2027 opens October 12. Learn more at MohawkMomentumRoadshow.com.