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  • Housing Shortage Held Steady at 4.7 Million in 2024

    Seattle, WA, July 20, 2026—America’s housing deficit finally stopped growing in a meaningful way. The national housing deficit remained at 4.7 million units in 2024, rising by just 43,000 homes, according to a new Zillow analysis of recently released data from the U.S. Census Bureau. That counts as a step in the right direction after…
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  • Tariff on Imports from Brazil, Including Tile, Increased by 25%
  • Dixie Group’s Dan Frierson Recovering from Fall
  • Housing Starts Rose 19% in June
  • Consumer Sentiment Rose 9.9% to 54.4 in Early July
  • Industrial Production Inched Up 0.1% in May

Floor Focus Articles

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  • Focus on Leadership: Will Young loves the flooring business – May 2026
  • Carpet Poised for a Comeback: Some retailers are sensing a pick-up in residential carpet sales – May 2026
  • Annual Report: Last year, market conditions did not improve fast enough to turn around the flooring market – May 2026
  • U.S. Resilient Market: Last year, commercial revenues outpaced residential, but the category still declined marginally – May 2026
  • Cheryl Durst Discusses Her Keynote Message at the Flooring Sustainability Summit in D.C.
    July 20, 2026—Cheryl Durst, CEO of the International Interior Design Association (IIDA),
  • Edwin Lingg Discusses His Person of the Year Award and Lico’s Sustainability Focus
    July 17, 2026—Edwin Lingg, CEO and Founder of Lico Floors, and Kemp
  • George Bandy Discusses His Keynote Message at the Flooring Sustainability Summit in D.C.
    July 16, 2026—George Bandy, chief sustainability officer for Andersen Windows, and Kemp
  • Derrick Daye Advises Flooring Marketers How to Use AI
    July 14, 2026—Dr. Derrick Daye, Managing Partner with The Blake Project, and

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