Mohawk Expands Karastan Brand with New LVT and Hardwood Collection

Calhoun, GA, December 4, 2020-Mohawk's 90 year-old Karastan brand is expanding into a total luxury flooring brand with the 2020 launch of its first-ever hard surface lines: Karastan BelleLuxe hardwood flooring and Karastan LuxeCraft luxury vinyl. 

“Since the emerging flooring consumer places a heavy emphasis on brand and has a strong preference for hard surface, we knew now was the time to expand Karastan,” said Seth Arnold, Mohawk’s vice president of residential marketing.

BelleLuxe contains four distinctive collections, and LuxeCraft contains three.

Related Topics:Mohawk Industries, Karastan