Laticrete Named TileAmerica Supplier of the Year

Bethany, CT, July 11--Laticrete International has received the title of TileAmerica “Supplier of the Year.” The award, presented annually at the Coverings exhibition, recognizes the TileAmerica supplier who has provided “outstanding support and superior service throughout the year.” TileAmerica, a multi-location tile and stone retailer/wholesaler headquartered in New Haven, Connecticut, chose Laticrete as “Supplier of the Year” out of TileAmerica’s multitude of suppliers world-wide, and in the first full year after taking on the Laticrete product line. “We have suppliers all over the globe, but this year’s best in products and services happened to be right here in our own backyard,” said Brian Knies, TileAmerica President. “This award is presented on behalf of TileAmerica’s associates and recognizes the Laticrete team for its outstanding supplier efforts. Laticrete has proved to be very customer focused and has definitely contributed to TileAmerica’s success.” According to Knies, the Laticrete “Supplier of the Year” title was presented because of Laticrete’s high quality and innovative products, responsive field support and product training, exceptional customer service, effective sales promotions and marketing, and great product availability with timely delivery. “Laticrete works best with distributors when there is a mutual commitment to growth and a clear understanding of what we must do together to achieve our objectives. We have a very dedicated sales and marketing team that worked with TileAmerica’s people to plan and execute the introduction of high-value innovative products unlike anything else in TileAmerica’s offering. For its part, TileAmerica demonstrated a very high level of commitment to product availability, training and local promotion. The results speak for themselves, and we are very proud to have been so honored by TileAmerica,” said Ed Metcalf, President of Laticrete, North America Division. He added: “It is not just our sales and marketing team that earned recognition. Based on the parameters for the award, our product development, technical service, customer service and manufacturing/shipping teams in our Bethany plant deserve a large part of the credit for their consistently superior performance. Our goal as a company, in every department, is excellence in customer service every day.”