Jim Dougherty Named VP of Marketing at Florim USA

Clarksville, TN, July 13, 2006)--Mike Rohnert, president & CEO of Florim USA, has announced the appointment of Jim Dougherty to the position of vice president of marketing for Florim USA. Dougherty is an industry veteran with more than 25 years tile marketing experience. His appointment is effective immediately. As V.P. of marketing, Dougherty will lead Florim USA’s marketing and customer service initiatives, including branding strategies for both the Esquire and American Florim brands. He will also offer support to the Florim Group’s global marketing activities. Florim USA is a wholly owned subsidiary of the Florim Group of Italy. “We are fortunate to bring in a leader of Jim’s caliber to our team,” Rohnert stated. “His knowledge of the industry will be of great benefit to Florim USA as well as the Florim Group worldwide.” Dougherty is certainly up for the challenge of his new position. “Florim USA is a developing force in the domestic tile market,” Dougherty said. “With the resources of the Florim Group and synergies with our sister brands, it’s clear we have the wherewithal to achieve the long term vision for Florim USA.” Florim USA, headquartered in Clarksville, Tenn., is a domestic manufacturer of porcelain tile products for residential and commercial installation. A subsidiary of The Florim Group of Italy, Florim USA is the maker of the nationally distributed Esquire and American Florim brands and is aligned with sister companies Floor Gres, Rex, Cerim and Casa Dolce Casa.