Flooring America & Flooring Canada Push Membership

Manchester, NH, March 2--An aggressive schedule of membership building efforts for 2005 continues to spark prospect interest and drive membership development for Flooring America and Flooring Canada. "We’re excited about the ongoing membership growth we’re experiencing," said Vinnie Virga, president of Flooring America. "We’ve received excellent response from our new member presentations and our first-time presence at Surfaces. We’re offering our members even more exclusive programs and services to increase store traffic. And with the recent addition of Russ Smith as our vice president of new membership, we’re looking forward to further enhancing our membership." Russ Smith joined the CCA Global team with over 20 years of experience managing sales teams and selling memberships. He will be directly managing membership growth for Flooring America, Carpet One, and IDG, as well as consulting with other CCA Global Partners divisions. At new member presentations, prospects experience first-hand how Flooring America’s innovative programs and services, such as Home Emagination, an exclusive, interactive decorator to assist customers in design; and National Accounts, a program designed to directly deliver insurance flooring claim leads to member stores, can help build their businesses. They’ll also hear from Flooring America’s financial expert, Wayde Triska, who will speak about improving key indicators of business, like cash flow, profits, expense controls, inventory turnover, margins, and staff productivity. The most recent new membership presentation, "Surviving the Home Centers," explored the effective and practical tools retailers need to overcome their biggest competitor, drive business, and increase profits. Flooring America is telling the Flooring America story with: ExploreFlooringAmerica.com, an online tour for prospects; the Flooring America Infomercial, a thirty-minute spot airing on national networks; Revelation, Flooring America’s cutting-edge store operating system that helps member businesses run more efficiently; and ongoing, new monthly promotions across all media.