Burtco Unveiling New Identity, Products at Show

Dalton, GA, May 4, 2010--A new look and new products from Burtco, now B Carpet, will be introduced to the hospitality market at HD Expo 2010.

For more than 30 years, Burtco has produced custom-crafted carpet for the hospitality industry. The company is now evolving with changes, including a new name and identity, as well as new product collections.

Burtco has been rebranded with a new look and feel, under the name B Carpet.

“This name was chosen as an evolution from Burtco to something fresh and updated, but without completely forgoing the original company name,” said the company’s co-owner and vice president, Elizabeth Moore.

“Our focus has always been on manufacturing elegantly designed, high quality carpet. Now, our brand image better matches our high-end products and sophisticated customers.”

Part of the growth of the B Carpet brand includes the introduction of new products, including three new collections to be unveiled at HD Expo. Suits Me, Why Knot and Vested products were inspired by men’s suiting and provide a unique style for hospitality corridors and public spaces.

“As we launch these new products, along with our new image, we’re looking forward to reminding the marketplace about our impeccable design and quality,” said B Carpet President Bob Kokoszka.